Thousands of visitors attend the show every year, from all over SA, neighbouring countries and further afield. In 2025, just under 13 000 visitors came through the show in 4 days!
Hobby-X is Southern Africa's premier exhibition for materials, equipment, and supplies across a wide range of hobbies and crafts. Each year, thousands of visitors from South Africa, neighbouring countries, and even international visitors attend the show.
The event attracts a diverse audience, including:
- Retailers and decision-makers seeking new products to stock their stores and studios, offering exhibitors an excellent opportunity to expand their geographical footprint.
- Members of the general public, such as hobbyists, crafters, and individuals with disposable income, eager to invest time and money in activities they enjoy—a prime target market for exhibitors.
Hobby-X Target Groups
Hobby-X welcomes decision-makers from various sectors, amongst others, the following:
- Retail outlets
- Specialist stores
- Artists
- Hobbyist
- Crafters
- Readers
- Collectors
- Wholesalers
- Manufacturers and Suppliers
- Distributors and agents
Key reasons to visit Hobby-X
- Explore your Creative Journey
- Create your Escape
- Discover you Passion
- Meet Industry Leaders: Connect with manufacturers, importers, distributors, and agents offering a broad range of products.
- Discover Innovations: Explore the latest trends and innovations in various hobbies and crafts.
- Engage Directly: Discuss product features and benefits face-to-face with suppliers.
- Negotiate Deals: Conduct negotiations on neutral ground, maximising your purchasing power through comparative buying.
- Network: Build relationships with other industry members and enthusiasts.