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Follow your passion


Unleash your creativity

4 -7 May 2023 Kyalami Grand Prix Circuit, JHB SEE YOU NEXT TIME

Experience the wider world of hobbies

Messe Frankfurt South Africa, a subsidiary of one of the world’s leading trade fair organisers, is proud to announce the acquisition of Hobby-X, the premier event for the hobby, crafts and arts supplies sectors in South Africa.

The acquisition represents an expansion of Messe Frankfurt’s portfolio of events in the country with an additional consumer show and complements the international portfolio of Messe Frankfurt in the consumer goods segment. Comprising trade events such as Creativeworld and Christmasworld as well as the worldwide portfolio of Paperworld with events in Frankfurt, Shanghai, Dubai, Mumbai and Hong Kong.

2022 Facts & Figures



Watch all the highlights from Hobby-X 2022

Image behind Josh Quote
Annelie Reynolds Portfolio Director, Messe Frankfurt South Africa

Expo Trends, former organizer of Hobby-X, has done an incredible job of establishing the show as a solid platform for independent business owners to find suppliers and source relevant products for their stores. For hobbyists and crafters, Hobby-X is the place to find all the equipment, supplies & ideas they need to take their hobbies to the next level. Messe Frankfurt is excited at the prospect of taking this event to the next level.

Here's what our exhibitors have to say

"Great atmosphere, nice venue and lots of exhibitors made it a fun event after COVID-19."

"On the business end it was a great venture to engage with our clients and building the brand. Sales generated was a bonus."

“Thank you to the Messe Frankfurt SA team for the amazing show you guys have put on. Cricut has had absolute blast with all the love and energy that has come to our stand. We can’t wait for Hobby-X ‘23.”

"After 2 years of chaos, it was a sense of normality. Good people, friendly staff and great venue. "

"Great start after 2 years of no Hobby-X."

"It is absolutely MAGNIFICENT! The show, the amount of people that came through, the venue, Everything was just perfect. The assistance from the organisers was absolutely awesome. No complaints from our side."

"Overall the organisation of the show has been on a high level. Attendance has surpassed expectations."

Join us at Hobby-X

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