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4 - 7 November 2021 Kyalami Grand Prix Circuit, JHB BOOK YOUR SPACE

Coming to you this Women's Month

Experience the wider world of hobbies

Messe Frankfurt South Africa, a subsidiary of one of the world’s leading trade fair organisers, is proud to announce the acquisition of Hobby-X, the premier event for the hobby, crafts and arts supplies sectors in South Africa.

The acquisition represents an expansion of Messe Frankfurt’s portfolio of events in the country with an additional consumer show and complements the international portfolio of Messe Frankfurt in the consumer goods segment. Comprising trade events such as Creativeworld and Christmasworld as well as the worldwide portfolio of Paperworld with events in Frankfurt, Shanghai, Dubai, Mumbai and Hong Kong.

About Hobby-X

Woman at an exhibition stand at the Creativeworld in Frankfurt

Each year, a wide spectrum of materials, equipment, supplies and ideas are showcased to the general public, encouraging South Africans to take up a creative craft or hobby. At Hobby-X, a range of activities are put on display, catering to all sorts of interests and preferences. Whether you're looking for an 'on-the-side' business idea or looking for fun stuff to do with the family, there is a little something for everyone at Hobby-X.

More information
Joshua Low Managing Director, Messe Frankfurt South Africa

Expo Trends, former organizer of Hobby-X, has done an incredible job of establishing the show as a solid platform for independent business owners to find suppliers and source relevant products for their stores. For hobbyists and crafters, Hobby-X is the place to find all the equipment, supplies & ideas they need to take their hobbies to the next level. Messe Frankfurt is excited at the prospect of taking this event to the next level.

The Hobby-X all-new Festive Edition with new date: now from 4 - 7 November 2021

The premier event for the hobby, craft and art supply sectors in South Africa, Hobby-X was scheduled to take place in April 2021 under the new owners - Messe Frankfurt South Africa, a subsidiary of one of the world’s leading trade fair organisers.

Due to the extended lockdown and the uncertainty regarding Covid-19, and after careful consideration, the Hobby-X team has taken the decision to postpone this year’s event. The show will now take place from 4 - 7 November 2021 at the Kyalami Grand Prix Circuit and International Convention Centre and will, for the first time, introduce a Festive Edition.

Read on

Here's what our exhibitors have to say

"We absolutely love Hobby-X because we operate in a very niche market and this event always helps us gain traction every year by exposing us to thousands of new clients in the correct market. Hobby-X is the one place where you find something to help people escape the world. We wouldn’t miss this event!"

"Hobby-X has always been the most successful trade show for us, as this is where we meet our direct consumers base and get their feedback on all our products currently in the market which forms part of our strategic planning for the year. As a company we have grown as one of the leading Craft and Buttons wholesale suppliers in South Africa and Hobby-X is definitely played a HUGE part of this success. Looking forward to be part of many more Hobby-X shows in the future."

“Hobby-X has been a highlight on the Brother calendar for a few years now. It is a quality event that improves year-on-year and we are always very excited to be part of it. Our dealers use the opportunity to network with visitors and sales directly from the show are a draw-card for us. The opportunity to demonstrate and host workshops also puts our products in front of visitors and makes them more accessible and interactive. We look forward to the new venue and will be part of the Hobby-X experience for the foreseeable future.”

"Hobby-X has proven to be a fundamental part of our revenue stream, contributing to both areas - yearly operations as well as creating a huge platform to expand our market exposure, the value added to our company from the interaction with both Hobby-X as an organization and the public that has attended the shows has proven (over many years) to be one of our most valuable assets."

"We have exhibited for the last 3 years at Hobby-X; we were a small business (sideline business), but with the exposure we got from Hobby-X, Just Love Stitch has grown to a full time business and every year we grow and get more exposure. Hobby-X is the biggest exhibition we do every year and forms a major part of our marketing strategy."

Hobby-X gives us a platform to showcase our product to the public, not to mention the fast paced, fun and exciting vibe between exhibitors and customers. Part of the fun at Hobby-X is having a look at what your fellow exhibitors are selling. The objective is always to have fun whilst we market our product and company, make sales and take on any queries with warmth and professionalism. We always look forward to being a part of Hobby-X where we get to meet thousands of hobbyist’s that visit the show. It is a very important annual event that we look forward to each year.

Join us at Hobby-X 2021

For exhibitors

Become an exhibitor

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For visitors

Venue, dates and opening times

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For media

The latest news and releases

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